Luminous Group Branding and Customer Experience
Luminous Group’s key strength in the area of branding and customer experience is our ability to create or maintain a company’s brand identity across multiple vehicles — web sites, online marketing, interactive design, and print collateral. Branding projects often coincide with the execution of a larger operational technology plan.
Our Approach
We understand that the key to providing an effective solution is to work closely with our clients in a collaborative partnership. Our continued success comes from our detailed process in assessing and planning complex projects cooperatively with our clients:
- - Assess: We will formulate an overview of your company’s
brand identity to best create a solution that meets your business goals;
- - Plan: We will work with you to develop a brand identity tailored to your
organization’s business needs;
- - Design: We will provide you well-engineered, scalable solutions that are
visually appealing, technically functional and true to your company’s vision;
- - Implementation: We will take the approved templates and build out all requested deliverables;
- - Evaluate: On request, we will organize and facilitate user evaluation,
a key activity in successful ongoing
website development and customer interaction
work.
Why Luminous Group Branding?
- - Depth and Breadth: Luminous Group’s list of retail clients is
extensive and runs the gamut from major manufacturers and retailers
like Cisco, The Gap, and Mercedes Benz, to technology companies such
as Google, PeopleSoft, and Ninaza, to high-end wineries like Rudd Wine,
Pride Mountain and Joseph Phelps. The experience of working across this
wide range of companies provides us the deep and varied skill sets required
to complete your project successfully;
- - Sticking to the Bottom Line: Luminous Group have built a reputation
of consistently completing projects on time and on budget. In many ways,
our clients are our very best sales people, as most of our work comes from referrals;
- - Better Results with Lower Overhead: Many larger design firms and web development companies
would have you believe that you need to pay for project managers to manage the project managers.
Luminous Group take the approach that creating better results includes lower overhead and a less
bureaucratic approach;
- - Consistent and Cohesive Brand Management: Since you are working with a single entity we will
be able to tightly manage your brand identity and easily adapt and evolve when you have to update
your image across all deliverables.